Moto-Madas imageMoto-Madas image
Title: The Road Unseen
By Ilan Levy,
It was a sunny afternoon when fate picked its mischievous card from the deck of life, forever altering my perspective on motorcycling.
As a passionate rider, I embraced the thrill of the open road, the freedom of the wind against my face, and the invincibility that only those who have ridden a motorcycle can understand.
Little did I know that the accident I encountered that day would propel me to develop a groundbreaking method to ensure the safety of future motorcyclists like me.

It was a lazy Sunday, and I decided to embark on a solo ride, seeking solace and adventure amidst the beautiful countryside.
The winding roads invited me, and the rumbling of my motorcycle beneath me whispered promises of pure bliss. I cruised along, savoring every twist and turn as the sun painted the landscape with golden hues.
The rhythmic hum of the engine began to lull me into a peaceful trance, a dance between man and machine.

However, in the midst of my blissful ride, I approached a treacherous, unmarked road where the dangers lay hidden beneath the calm facade. Disguised beneath a beautiful canopy of lush greenery, a sharp curve snaked its way towards me.
It was a deceptive trap, one that had claimed many unsuspecting riders before me.
Instinctively, I hit the brakes, but the laws of physics were unyielding, and my bike skidded uncontrollably.
Time seemed to suspend as I hurtled towards the edge of the road, my heart pounding like a war drum in my chest.

The impact was sudden and brutal, ripping me from the euphoric dream I had been living just moments before. Pain surged through my body, and panic gripped my already frazzled mind. Lying there, battered and broken, I vowed to find a way to prevent others from falling victim to the unseen dangers that had almost claimed my life.

Months of research and sleepless nights followed my recovery, my determination fueling my pursuit of a solution. I delved into the intricacies of road safety, studying accident reports and consulting with experts in the field.
And then, as if struck by divine inspiration, my breakthrough arrived.

I devised the Moto-Madas, a unique method that instantly adjusts a motorcyclist's speed based on real-time data from the road.
Utilizing sensors and cutting-edge technology, the system reads the road's curvature, grip, and potential hazards, and communicates this information to the rider in real-time.

Missions  image
1. Develop and refine the software algorithm for the subjective machine learning system to accurately collect and analyze driving data specifically for motorcycles.

2. Design and manufacture the necessary hardware components for the system to be installed directly onto motorcycles, ensuring seamless integration and compatibility with different models.

3. Create a user-friendly mobile application that can serve as an alternative platform for users who prefer not to have separate hardware installed on their motorcycles.

4. Conduct extensive testing and validation of the system, ensuring its reliability, accuracy, and effectiveness in adjusting riding speeds based on road topography.

5. Establish partnerships with motorcycle manufacturers and suppliers to promote the integration of the system into new motorcycles as a default feature, increasing market penetration and adoption.

6. Develop strategic partnerships with scooter rental companies and delivery service providers to pilot the implementation of the system on their fleets, presenting real-world case studies and demonstrating the benefits of the technology.

7. Collaborate with local authorities and regulatory bodies to advocate for the adoption of the system as a mandatory safety measure for motorcycles, highlighting its potential to reduce accidents and improve road safety.

8. Expand internationally by establishing partnerships with motorcycle associations, distributors, and service providers in key markets, starting with Tokyo as the initial target location for the launch.

Ilan Levy


Founder and leader of M-adas vision, specialist and Lecturer on Cybernetics of Speed Planning for Drivers & Autonomous, at the smart transportation institute in the Technion university. Data and statistics analyst, with a passion for physics and mathematics, theoretical and practical.

Dror Koen


Professionally graduated from Island School - Hong-Kong. Professional Background: Experienced International Sales Manager with a demonstrated history of working in various industries. Skilled in Sales Management, Negotiation, Business Planning, managing and operating agents/distributors and Sales people located in the destination countries. English level - mother language. I bring with me over 25 years of diverse professional experience in many aspects of International Sales & Marketing.

Ofer Kelman


Development engineer with many years of experience in managing groups of all disciplines of communication and networking. Particular interested in WiMax technology, LTE, Wireless Comunication, Computer Networking and telemetry. Many years of hands on experience in Real Time programming with and without operating systems. Specialties: Multi discipline development, LTE technology, Standards, international relations.

Motorcycle ADAS Market imageMotorcycle ADAS Market image
The motorcycle ADAS market is expected to witness significant growth, due to rise in demand for motorcycle ADAS to be fitted in automobiles to enhance the safety, comfort, and convenience of passengers and the driver. The market is supplemented by numerous developments carried out by the top two-wheeler manufacturers, which has led to the growth of the market. Moreover, the market is supplemented by the developments carried out by different companies such as BMW AG, Harley-Davidson, Hero Motocorp, Yamaha, and others. These companies have launched numerous motorcycle models as well as has carried out collaborations and partnerships with different companies; thus, boosting the market growth.
Factors such as surge in demand from customers for technologically advanced motorbikes, increase in number of road accidents, and growth in demand for advanced motorcycles are anticipated to boost the growth of the global motorcycle ADAS market during the forecast period. However, high initial investment cost and software failures associated with automotive sensors are expected to hinder the growth of the global motorcycle ADAS market during the forecast timeframe. Moreover, increasing demand for bike taxi services and increase in the inclusion of e-bikes is expected to create an opportunity for the motorcycle ADAS market in near future.
To fulfil the changing demand scenarios, market participants are concentrating on product launch and product developments to offer a diverse range of products and meet new business opportunities. For instance, in June 2020, Robert Bosch GmbH launched automatic emergency calls for motorcycles, which helps to connect automatic alerts emergency services via smartphone. Moreover, in March 2022, Continental AG developed and tested ARAS demo bike, a motorcycle equipped with framework of ARAS (Advanced Rider Assistance Systems). In addition, market participants are continuously focusing on Agreement to match changing end-user requirements and motorcycle ADAS. For instance, in September 2021, Robert Bosch GmbH signed an agreement with Suzuki and Kawasaki to provide Bosch integrated connectivity cluster (6.5") and smartphone integration mySPIN to their new models.
Furthermore, motorcycle ADAS market is segmented on the basis of propulsion, component, system, sales channel, price range, and region. By propulsion, it is divided into gasoline, and electric. By component, it is segmented into ECU, Sensors, gear assistors, and others. By system, it is divided into ABS, ACC, TCS, and others. By sales channel, the market is divided into OEM and Aftermarket. By price range, the market is divided into Low, Medium, and High. By region, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA.
The key players that operate in this market are Brakes India Private Limited, BMW, BWI Group, Continental AG, D. Gubellini and C. Sas., Ducati Motor Holding S.P.A, Garmin Ltd., Hasqvarna Group, Honda Motor Co. Ltd., KTM AG, Robert Bosch GmbH, NXP Semiconductors, TVS motor Co., Suzuki Motor Corporation, Valeo, YAMAHA Motor Co., and ZF Friedrichshafen AG.