The motorcycle ADAS market is expected to witness significant growth, due to rise in demand for motorcycle ADAS to be fitted in automobiles to enhance the safety, comfort, and convenience of passengers and the driver. The market is supplemented by numerous developments carried out by the top two-wheeler manufacturers, which has led to the growth of the market. Moreover, the market is supplemented by the developments carried out by different companies such as BMW AG, Harley-Davidson, Hero Motocorp, Yamaha, and others. These companies have launched numerous motorcycle models as well as has carried out collaborations and partnerships with different companies; thus, boosting the market growth.
Factors such as surge in demand from customers for technologically advanced motorbikes, increase in number of road accidents, and growth in demand for advanced motorcycles are anticipated to boost the growth of the global motorcycle ADAS market during the forecast period. However, high initial investment cost and software failures associated with automotive sensors are expected to hinder the growth of the global motorcycle ADAS market during the forecast timeframe. Moreover, increasing demand for bike taxi services and increase in the inclusion of e-bikes is expected to create an opportunity for the motorcycle ADAS market in near future.
To fulfil the changing demand scenarios, market participants are concentrating on product launch and product developments to offer a diverse range of products and meet new business opportunities. For instance, in June 2020, Robert Bosch GmbH launched automatic emergency calls for motorcycles, which helps to connect automatic alerts emergency services via smartphone. Moreover, in March 2022, Continental AG developed and tested ARAS demo bike, a motorcycle equipped with framework of ARAS (Advanced Rider Assistance Systems). In addition, market participants are continuously focusing on Agreement to match changing end-user requirements and motorcycle ADAS. For instance, in September 2021, Robert Bosch GmbH signed an agreement with Suzuki and Kawasaki to provide Bosch integrated connectivity cluster (6.5") and smartphone integration mySPIN to their new models.
Furthermore, motorcycle ADAS market is segmented on the basis of propulsion, component, system, sales channel, price range, and region. By propulsion, it is divided into gasoline, and electric. By component, it is segmented into ECU, Sensors, gear assistors, and others. By system, it is divided into ABS, ACC, TCS, and others. By sales channel, the market is divided into OEM and Aftermarket. By price range, the market is divided into Low, Medium, and High. By region, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA.
The key players that operate in this market are Brakes India Private Limited, BMW, BWI Group, Continental AG, D. Gubellini and C. Sas., Ducati Motor Holding S.P.A, Garmin Ltd., Hasqvarna Group, Honda Motor Co. Ltd., KTM AG, Robert Bosch GmbH, NXP Semiconductors, TVS motor Co., Suzuki Motor Corporation, Valeo, YAMAHA Motor Co., and ZF Friedrichshafen AG.